Work with Alexey
Happy to help! Please read through the kinds of things I can help with below, and reach out once you’re ready.
Advisory Packages
MarTech Audit and Roadmap
Comprehensive assessment of your current martech and growth tech stack, processes, and team structure. Includes a detailed roadmap for improving your Growth Engineering capabilities and ongoing implementation support.
Get an Audit →Growth Engineering Advising
Hands-on mentorship for Growth EM and PMs ramping up to guide your team through growth challenges. Includes weekly strategy sessions, technical guidance, and executive alignment to ensure your growth initiatives succeed.
Book Advisory →Tailored Growth Workshops
Level up your Growth Engineers through a tailored version of the Growth Eng course that is focused on the industry, stage and maturity of your team. Customized to address your most pressing growth challenges and opportunities.
Schedule Training →“Alexey has been an invaluable advisor to interviewing.io. As growth has become more of a focus for us and as our team grew and needed a bit of process, he’s stepped in and done everything from audit our funnel to recommend meeting structure and approaches to product prioritization to mentor members of the product team.”
- Aline Lerner, Founder and CEO, interviewing.io
How I Can Help Your Growth Team
Going 0 to 1 on Growth Engineering
I'll help you structure your Growth Engineering team from the ground up, establish the right processes, and set up the technical infrastructure needed for effective experimentation and data-driven decision making.
Writer's Room-Style Culture & Ideation
Transform your existing growth team from PM-led to a collaborative culture where engineers actively contribute to ideation. Learn how to reallocate responsibilities and unlock higher levels of innovation and impact.
Balancing Velocity and Quality
Discover how to maintain high engineering standards while delivering rapid experiments. Create the right balance between the quality culture of Engineering and the scrappy culture of Growth.
Growth Tech Audit
Get an expert review of your marketing and growth technology stack. Identify issues with tracking, analytics, experimentation infrastructure, and martech integrations to ensure accurate data and efficient optimization.
Companies I’ve Worked with
“Alexey is an exceptional Head of Growth Engineering who knows growth tech inside and out, from experimentation to martech, lifecycle, and analytics. He is highly autonomous but welcomes guidance, always striving to improve processes and people. Alexey has been a driving force in improving our postmortem process and empowering his engineers to contribute ideas.”
- Mandar Bapaye, MasterClass CTO
The Details: How I Get Involved
Start-ups are different; what they most benefit from varies. Consider this a menu of services I provide at different levels of engagement:
One-Off Engagements
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Audit growth roadmap to identify high-value opportunities and generally vouchsafe prioritization and staffing levels
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Staffing gaps audit - given your roadmap, is your staffing across full-time and contract engineers, PMs, designers, data scientists and analysts going to let you fire on all cylinders? What gaps, either current or upon scaling, will slow you down the most, and how do you manage around them?
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Audit technical architecture - getting key growth infra right means you (a) go fast and (b) can trust your results. It’s hard getting it right if you can’t look around corners.
- Analytics infrastructure (Usually Segment or competitor + instrumentation)
- Experimentation infrastructure (from front-end components to 3rd party landing pages to a full-stack A/B testing tool to experiment analysis)
- Martech & Pixel architecture, Privacy-aware getting the right data to the right advertising partners means you can efficiently acquire customers, even in the post-GDPR world.
Quarterly or Monthly Engagements
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Align teams to bets - Given the available opportunities, what kind of surface area and theme ownership maps best to the available engineering staffing, and how do we trade off bigger vs smaller teams and surface area ownership vs hitchhiking.
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Bring engineering onboard for planning - I’m a big believer in the W-shaped OKR process and I’ve implemented effectively on my teams over the last decade.
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Setup ICE process - a system like EVELYN helps keep the org on an “everybody contributes, and it’s easy to see how ideas get prioritized” mindset
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Review OKRs & architecture docs - before getting started on something massive, it’s helpful to get a once-over by somebody who has been there before. Have a better intuition for which corners to cut and where to future-proof.
Weekly or Fortnightly Engagements
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1:1s with PMs, EMs, and First growth engineers - troubleshoot obstacles and generally talk things through
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Project architecture review - tactical help “if you use library X that saves Z time”, or “don’t bother going this route, here’s why it hurts you later”
Where I’m Not the Best Fit
Much as I would love to, I’m probably not the right person to:
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Code up the landing page experiments - There are more efficient and cost-effective front-end engineers that would probably make more sense for day-to-day experiment implementation. I’m happy to help connect you to an agency or weigh in on your hiring process, if you’d like.
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Hire the first growth engineer - Hiring deserves a full-time hiring manager. I’m happy to talk them through what the Job Posting should look like, where and how to source, and how to put together the interview panel, as well as potentially chat with some finalists.
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Tell you what experiments to run - I love being part of the brainstorming process to create your experiment backlog, and I’ll certainly have suggestions to contribute, but if you’re looking for somebody to organize and drive your experiment backlog, you probably want to lean on your Growth PM or Head of Growth.