Latest Articles
Should this be an A/B Test?
Before you A/B test, explore / its aptness with these questions four
There's no such thing as Organic Traffic
I too would rather live in a world where this was still a thing.
Unshackling Marketing from Engineering Bottlenecks: A Primer
We've had these new landing pages mocked up for the last two months! All of our research says the new pages will be a huge conversion lift. Can you talk ...
Introducing: A Retirement Program for Technical Co-Founders
Exhausted from running your startup? Burnt out, losing friends and hair, gaining weight and wrinkles?
Avoid Premature Optimization: Growth Advice for Early Stage Founders
Early-stage founders often ask what I could do for them, and how they might go about spinning up a growth team.
The Alexey Test: 11 steps to better Growth Engineering
Growth Engineering is a growing profession these days. But before you accept a shiny new job as a Growth Engineer, you should figure out the state of the...
Hamtips, or why I still run the Technical Phone Screen as the Hiring Manager
It stands for “Hiring Manager Technical Phone Screen.” Since you asked, I’ve been pronouncing it “ham-tips.” It’s the call a candidate will have after th...
A toolset for tackling technical debt
Not what you want to hear as the freshly-appointed Engineering Manager on a critical team. Leadership expects the team to deliver on key new features, bu...
Technical Interview Superforcasters
The new VP wants us to double engineering’s headcount in the next six months. If we have a chance in hell to hit the hiring target, you seriously need to...
Lessons Learned: Giving Feedback as an Engineering Manager
Earlier in the year, I became the Engineering Manager on a team responsible for half of the outages at our 2,000 person company. After each incident, the...